BECA Brand Book – Vibrant, Energetic, MovingCody Hays2020-03-01T17:36:12+00:00
About the Project
BECA is an organization that I hold near and dear to my heart. During a conversation with their CEO, she mentioned that she wasn’t great at the “marketing” thing. Me being me, I started the conversation and mentioned that every good marketing campaign starts with a great vision! In this sense, that meant a brand book!
BECA Schools is a US based non-profit that exists to promote cultural exchange and affordable bilingual education. Their volunteer-driven bilingual school model creates an environment in which Central American students learn from dedicated volunteer teachers, and those volunteers learn from the community in which they are immersed.