Project Description

About the Project

BECA is an organization that I hold near and dear to my heart. During a conversation with their CEO, she mentioned that she wasn’t great at the “marketing” thing. Me being me, I started the conversation and mentioned that every good marketing campaign starts with a great vision! In this sense, that meant a brand book!

From that conversation came this!

Open the BECA Brand Book in a new tab.

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About the Organization

BECA Schools is a US based non-profit that exists to promote cultural exchange and affordable bilingual education. Their volunteer-driven bilingual school model creates an environment in which Central American students learn from dedicated volunteer teachers, and those volunteers learn from the community in which they are immersed.


Cody Hays

Digital Strategist

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