Event marketing is my jam! So when Jen and Ellen from UP Creative asked me to partner with them on the IMS Summit with IMS Global Learning Consortium, I of course said yes. The main highlight of this campaign was Twitter Advertising, which aided in earning 7,200 website views for the conference landing page.
The mission of the IMS Global Learning Consortium is to advance technology that can affordably scale and improve educational participation and attainment. To ensure that the “Learning Impact” of technology-enabled innovation is achieved around the world, IMS’s influential community of educational institutions, suppliers, and government organizations develops open interoperability standards, supports adoption with technical services, and encourages adoption through programs that highlight effective practices.