Develop online media marketing strategies that align with organizational goals, including organic and paid content, style guidelines, and marketing messaging.
Lead content development and blogging for organization and 12 clients, using data and editorial experience to create stories worth sharing
Maintain daily maintenance of TEAMTRI’s digital channels to produce content updates, blog, Facebook, Instagram, Twitter and LinkedIn
Capture, edit, and produce 5000+ photos and 50+ videos per year
CODY HAYS MULTIMEDIA MANAGEMENT
November 2017 – Current
Provide digital strategy, branding, social, & web services to help start-ups and small businesses grow their online presence.
NORTHERN ARIZONA UNIVERSITY
SOCIAL MEDIA COORDINATOR
May 2017 – March 2018
Lead team in overseeing social media growth, engagement, lead-generation, word-of-mouth marketing, and online reputation management for the #1 university for social media engagement with an online fan base of 120,000
Implemented social media strategy independently and with minimal supervision while managing social media channels and executing sponsored and native social media content
Collaborated with personnel responsible for content development and developing content independently to ensure it is appropriate and effective for the social media channels
Developed and maintained intentional relationships to promote teamwork and advance the priorities of the unit and university
Coordinated training for the university community on best practices in managing social media
Provided consulting on effective social media approaches internally and to marketing/ communications personnel across the institution
Creating social media content reports and providing insights for managing sponsored content effectively.
SOCIAL MEDIA ASSISTANT
February 2016 – May 2017
Assisted in creative content development and social media marketing for the #1 university for social media engagement with an online fan base of 120,000
Amplified video content by 209%, resulting in an increased Facebook reach of 1 mil+
Spearheaded organic and paid campaigns that led to a 22% growth in social media following
Developed, analyzed, and tracked growth strategies to maximize post effectiveness in relation to time, frequency, and content
Executed the editorial calendar by collaborating with departments and community stakeholders
UNIVERSITY OF FLORIDA
GRADUATE SCHOOL INSTRUCTOR
December 2019 – Current
Instructor in the virtual Digital Strategy Master’s Program.
Developed and instituted highly effective graduate coursework utilizing adult learning theories. Inspired and mentored large groups of students in an online classroom setting.
Redesigned the curriculum for the Social Media Advertising for Conversions course to focus on high performance results, A/B testing, audience engagement, and multimedia skills
January 2019 – December 2019
Teaching Assistant for graduate level Copywriting for Digital Messaging course and Social Media Advertising course in the College of Journalism and Communications.